Keyword: eWOM

1 article found.

Research Article

Navigating the green beauty boom: Unveiling the influence of social media on consumer behavior in the organic cosmetics industry

Nivedita Pandey, Abhishek Vaishnava, Priyanka Gupta

EUR J SUSTAIN DEV RES, Volume 8, Issue 4, 2024, Article No: em0271

https://doi.org/10.29333/ejosdr/15139